Last year, Sean talked about the dark side of the creator economy. This year he will bring us up to date on how 200 million creators online and generative AI are reshaping the media industry. It is a somewhat-scary and unknown environment, but opportunities abound for those who move fast and try things. 

Dr Kelly Leahy will then walk the audience through her research and a step-by-step process to break-through the noise in a world of media abundance. Impact and real change come from changing the conversation. She will lean on her background in children's television and demonstrate how that works and how it can work today.

Sean will close the session with a way to think and act in this new media landscape: we need to raise the profile and urgency of online child abuse. Taking lessons from Kelly's process, the answer is a multi-audience, multi-platform set of shows that raise the conversation. This is the most powerful force in the splintered, pervasive and super-niche media world of the creator economy.